“Smart ring technology” might track everything from step counts to heart rate, but when you think about it, our bums are the original smart rings.
Our poo is a brilliant indicator of our health, yet 1 in 4 Brits don’t look back.
To get Britain looking, we collaborated with a Hatton Garden jeweller, making a series of sterling silver signet rings, shaped like toilet seats. The lid lifts with a simple daily reminder to look back & track your poo.💩
The rings were sent out to social influencers to get the nation checking. The Look Back & Track campaign between Andrex & Bowel Cancer UK, even led to a member of the public coming forwards to say it directly saved his life.
Created with the FCB crew Lou, Rou, Mati, Rami, Laura, Kirsten & Sophie. Thanks for photographing my ring Todd Anthony ; )
The wider campaign parodied Britain’s obsession with health trackers, showing you don’t need to spend crazy cash to track your health. You just need to look down the pan.
In a nation obsessed with health trackers, we helped the public to realise that their poo is actually just a free daily health check.