Smart ring technology tracks everything from step counts to heart rate, but when you think about it, our bums are the original smart rings.
1 in 4 Brits don’t check their poo, so we reframed it as a free daily health check.
Working with a Hatton Garden jeweller, we made a series of sterling silver signet rings, shaped like toilet seats. The lid lifts with a daily reminder to look back & track your poo.💩
The rings were sent out to social influencers to get the nation checking their poo.
The campaign between Andrex & Bowel Cancer UK, led to a member of the public coming forwards to say it directly saved his life.
The wider campaign parodied Britain’s obsession with health trackers, showing you don’t need to spend crazy cash to track your health. You just need to look down the pan.
In a nation obsessed with health trackers, we helped the public to realise that their poo is actually just a free daily health check.