CRATE & BARREL
"TRUTH COLLECTION"
Crate & Barrel are a furniture and homeware store selling everything from armchairs to teapots to cutlery.
With hundreds of similar stores on the high street, we were challenged to make the collection relevant to people.
We decided that telling the truth was the best philosophy.
Rather than organise the collection in terms of traditional categories like 'Kitchen', 'Bathroom' or 'Bedroom', we decided to re-present the objects into Truth Categories.
Below are some of the examples.
